CASE STUDIES
WE'VE HELPED GLOBAL BRANDS GET their stories RIGHT
We specialize in crafting strategic communications and brand development that amplifies diverse voices, ensuring your message resonates with global audiences. From securing impactful press exposure and developing compelling key messaging to producing culturally rich multimedia content and curating unforgettable live events, we provide the tools and expertise to elevate your brand.
client:
GRENADA TOURISM AUTHORITY
The Partnership
Co-Producer | 3-Year Award-Winning Initiative
We partnered with Grenada Tourism Authority, Industry 360, and Sandals Resorts to conceptualize and co-produce an immersive cultural journalism initiative. Over three years, we grounded 60+ journalists and creators annually from US, UK, Canada, and Caribbean media markets to experience the traditions, music, Jab Jab culture, and community of Grenada's Spicemas—the country's largest cultural festival.
What We Did
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Strategic co-production & full editorial oversight
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Itinerary building & experience design
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Press sourcing, management, hosting, and media relationship cultivation
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Interview coordination across creative ministries and government
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Curated cultural context workshops
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Content capture & photography/videography assets
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Metrics reporting & post-trip analysis with recommendations
The Impact
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Major Media Placements: Today Show, Rolling Stone, BBC, TIME Magazine, ESSENCE, Marie Claire, The Grio, Black Enterprise, OkayPlayer, Toronto Star, Billboard
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Industry Recognition: Participating journalists won Diaspora Journalist of the Year and Best Personal Immersive Story from the Caribbean Tourism Organization. Rolling Stone Top 100 Songs of 2025 featured "Payroll" by Grenadian artist Muddy—advocated by a journalist on the trip.
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Measurable Results: Contributed to a 40% increase in visitor arrivals for Spicemas from 2023 to 2024.
