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CASE STUDY:
CARIBBEAN TRAVEL TOURS
A Moments with Mel&N Project
Travel & Tourism | 2023-2025
OVERVIEW
Led the full PR launch and brand positioning campaign for Caribbean Travel & Tours, a first-of-its-kind regional travel platform, driving national media visibility and executive thought leadership from launch through market momentum.
What We Did
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Developed full launch infrastructure including press release, media kit, fact sheet, and executive biography
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Positioned CEO as an industry thought leader through targeted conference pitching and expert media commentary
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Planned and produced the official media and travel industry event for Caribbean Travel & Tours at Caribbean Week NYC
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Orchestrated a high-touch media immersion trip to introduce the platform to top-tier journalists and influencers
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Secured 200+ press placements in national publications within the campaign's first quarter Top placements include: Yahoo, Forbes, and Travel Noire
THE IMPACT
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Generated 15M+ in total placement readership, establishing Caribbean Travel & Tours as a recognized name in the national travel media landscape
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Elevated the CEO's profile from regional operator to national thought leader with a confirmed international speaking platform
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Built the media relationships and narrative foundation for sustained long-term brand visibility
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