CASE STUDY:
ESSENCE FEST
Media & Entertainment | 2022-2025
Editorial Lead | ESSENCE FESTIVAL OF CULTURE
Led editorial strategy and execution for two major programming stages at ESSENCE Festival of Culture—the largest festival in the United States by per-day attendance, drawing 500,000+ annual attendees to New Orleans.
What We Did
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Co-Produced 50+ curated sessions across 3 days for ESSENCE Authors & Global Black Economic Forum
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25+ hours of programming
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Moderator curation & hosting
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Conversation development & scriptwriting
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Speaker coordination & prep
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Managed team of freelance reporters to produce real time coverage of stages
THE IMPACT
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Shaped national conversations on economic empowerment, literary excellence, and cultural entrepreneurship through programming featuring bestselling authors, Fortune 500 executives, and cultural innovators
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Engaged thousands of festival attendees with thought leadership that extended far beyond the festival, driving discourse across business, policy, and creative sectors
