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CASE STUDY:

AWARD-WINNING GRENADA SPICEMAS PRESS EXPERIENCE

A Moments with Mel&N Project
Travel & Tourism | 2023-2025

The Partnership


Co-Producer | 3-Year Award-Winning Initiative
We partnered with Grenada Tourism Authority, Industry 360, and Sandals Resorts to conceptualize and co-produce an immersive cultural journalism initiative. Over three years, we grounded 60+ journalists and creators annually from US, UK, Canada, and Caribbean media markets to experience the traditions, music, Jab Jab culture, and community of Grenada's Spicemas—the country's largest cultural festival.

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What We Did

  • Strategic co-production & full editorial oversight

  • Itinerary building & experience design

  • Press sourcing, management, hosting, and media relationship cultivation

  • Interview coordination across creative ministries and government

  • Curated cultural context workshops

  • Content capture & photography/videography assets

  • Metrics reporting & post-trip analysis with recommendations

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THE IMPACT

Major Media Placements

 

Today Show, Rolling Stone, BBC, TIME Magazine, ESSENCE, Marie Claire, The Grio, Black Enterprise, OkayPlayer, Toronto Star, Billboard

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Participating journalists won Diaspora Journalist of the Year and Best Personal Immersive Story from the Caribbean Tourism Organization.

Rolling Stone Top 100 Songs of 2025 featured "Payroll" by Grenadian artist Muddy—advocated for by a Rolling Stone journalist who experienced Jab Jab on the press trip.

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Industry Recognition​

Measurable Results

Contributed to a 40% increase in visitor arrivals for Spicemas from 2023 to 2024.

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